Landing Pages

Focus on specific actions from website visitors

What is a Landing Page

An online marketing a landing page, sometimes known as a “lead capture page” or a “lander“, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement

CHARACTERISTICS OF A LANDING PAGE

The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( sources Wikipedia )

A landing page must meet the two most important criteria

  1. It must have a  specific call to actions ( enter details in forms, contact by phone etc)
  2. The specific information of the product or service involved. 

Website home pages do not make a good landing page. This is due to the fact that the home page will have other information on the company such as owner’s information, all the products and services the Company is offering. This will normally cause a distractions to the site visitors.  Also most home page do not have specific ‘ Call To Actions ‘ to the site visitors. 

CHARACTERISTICS OF A LANDING PAGE

The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( sources Wikipedia )

A landing page must meet the two most important criteria

  1. It must have a  specific call to actions ( enter details in forms, contact by phone etc)
  2. The specific information of the product or service involved. 

Website home pages do not make a good landing page. This is due to the fact that the home page will have other information on the company such as owner’s information, all the products and services the Company is offering. This will normally cause a distractions to the site visitors.  Also most home page do not have specific ‘ Call To Actions ‘ to the site visitors. 

Why do you need a Landing Page

The main purpose of a landing page is to capture site visitors information which is very important to identify potential leads from among the many visitors to the website.

The information can be captured by installing a form on the page for capturing the information.

Most typical landing Page will request the name and email address only. But a more targeted landing Page will also request other information such as company name, phone numbers etc.

In return for the information given, the site visitors will normally be given some free gifts. This would normally be e book, reports, presentation, product special offers, free trials etc.

Why do you need a Landing Page

The main purpose of a landing page is to capture site visitors information which is very important to identify potential leads from among the many visitors to the website.

The information can be captured by installing a form on the page for capturing the information.

Most typical landing Page will request the name and email address only. But a more targeted landing Page will also request other information such as company name, phone numbers etc.

In return for the information given, the site visitors will normally be given some free gifts. This would normally be e book, reports, presentation, product special offers, free trials etc.

Setting Up of Landing Pages

The process that will be used in orer to set up a landing page will be as follows :

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Step 1- Identify The Scope Of Project/ Campaign

How many landing pages will be required for the campaign

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Step 2- Objectives Of Each Landing Page

What is the main objective of the Landing Page ? Sell a product, call the Company or fill in the form. 

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Step 3- Unique Value of Product/Services

What is the unique value of the product / services offered that will compell site visitors to take actions. 

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Step 4- Custom Requirement

Will there be any requirement of email automation required, such as auto responders, e mail follow ups of prospects

Want To Have A Landing Page

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